Local search is an integral part of your campaigns as it allows you to reach specific audiences in certain areas while maximizing your resources. However, just because you included search terms such as the name of a particular place, it doesn’t mean you’ll automatically attract potential customers. There is a lot of work you need to do to achieve the results you want.
An expert from Denver on local search marketing cites the following practices you can implement to obtain your objectives.
Segment Your Campaigns
Segmenting local search campaigns makes your job a bit easier because you’ll know what campaign is for a particular place or audience. This enables you to identify which keywords and content work best, and then change them when necessary. Having a template and segments allows you to maximize your resources and get a bigger return while spending less.
Leverage the search terms you have by aligning them with your completed keyword research; this improves your local marketing campaigns. Include the keywords on your websites, reviews, listing profiles and other third-party sites where you and/or your customers have a presence. This keeps your message and information consistent across different platforms online. Optimize the content you publish on your sites by including city or neighborhood-specific phrases and words.
Own Your Properties
One of the key factors for local search success is by owning your properties by informing Google the exact location of your business and which areas you serve. One of the ways to do this is to include a footer on your website, which contains details such as business name, operational areas and address. This tells search engines that potential customers looking for certain products and services may find you easily if you fit their requirements and needs.
These are some of the practices that improve your local search marketing efforts. These enable you to find specific audiences in the areas you want to enter.