Local SEO has become one of the trendiest techniques in the digital marketing industry today. People near your business location, after all, are the best demographic to target. The problem, however, is that local SEO has become quite complex, too. With the changes in Google’s algorithms and other updates on the web, many small businesses find it difficult to make their local SEO strategies work.
If you’re struggling with your local SEO campaign, here are some of the common local SEO problems and their workarounds:
Problem #1: Google+ is not showing the main category as the primary category.
Creating a Google+ Business Page is an effective way to increase your visibility online. Google+, however, doesn’t always show the business categories in the order you’ve selected them — and this could affect your visibility for specific searches.
Just follow these three simple steps to fix the problem:
1. Delete all your categories one by one, except the one you want as your main.
2. Make sure the only category left displays correctly.
3. Add all the secondary categories again, but this time, at once.
Problem #2: Business has a bad Google Review from a disgruntled former employee.
As SEO service providers in Denver would always say, customer reviews are a great way to attract new customers and rank higher for essential local SEO keywords. But what if a former employee gets back at you by writing a bad review on Google?
You can flag the review in Google, but a moderator will have to evaluate it based on Google Review guidelines and it can take a number of weeks. If it hasn’t been taken down after three weeks, go to the Google+ forums to present your case and hopefully, one of the reps takes it for further review.
Problem #3: Business had changed its name, address, or phone details.
Name/Address/Phone or collectively known as NAP data has a huge effect on a website’s search performance. It is crucial that these details are consistent across all platforms.
Simply follow this four-step process
1. Claim business listings on all major directories and make the necessary changes.
2. Search for your new business NAP on Google to make sure there are no listings with old information.
3. Contact the directories to remove any inaccurate details.
4. Keep checking every few months to ensure the consistency of your NAP data.
With all the workarounds mentioned above, you’ll fix the common local SEO problems you may have. But if you want a stronger local SEO campaign, you can always ask the help of SEO professionals.