The top companies distinguish their products and services in the minds of their customers through effective branding. The latter is the differentiating strategy in an industry that sells similar products and services.
Redridercreative.com and other ad agencies list the following branding techniques to get you started:
Distinguish Your Brand
You’ll need to differentiate your company from the competition, and you can do this by creating a distinct logo, a website, and a catchy tagline.
Coca-Cola is an example of a logo done right — simple, unique, and effective. It’s instantly recognizable, and you can achieve the same results by choosing the right colors and images. The image you choose must relay your brand message. Create brand associations to emotions, experiences, or things using the chosen picture. This elicits a response from those that view them, which can influence them to choose your products and services over the competition.
Use the logo on your website and with your tagline. Doing so allows you to establish a distinct brand identity. This allows you to connect with your audience and influence their purchasing behaviors.
Develop a Value Proposition
A value proposition illustrates the benefits of choosing your brand. Make this clear and precise. Mention your products’ features, your differentiating point and the advantages a user will gain. Use a language that resonates with your audience and one they use frequently. Make your message clear and easy to understand, communicate that your product is there to solve problems.
Consistency Across Platforms
Consistency is important in any branding campaign. Use similar differentiating points, value propositions, and tag lines across platforms. Doing so allows you to establish a strong brand identity, which is important because this will lead to a positive or negative perception of your company.
These branding techniques allow you to set your brand apart; you’ll need to be memorable so that you are the top-of-mind of your intended audience. Achieve this goal with unique logos, web pages, a value proposition and consistency.