Local SEO is an effective way to promote a business and its products and services to local customers. It can benefit businesses that are seeking to drive traffic to their websites, as local SEO provides searchers with the most relevant results based on their current location.
Local SEO is expected to become more prevalent, as data shows that a higher percentage of mobile queries are done with the intent of finding local information. SEO consultants in Salt Lake City have obtained expertise in using local SEO to drive new customers to a website. Working with them can help you understand the potential of making your business visible to local searchers. SEO Werkz notes that this is possible through optimizing your site to rank high on search engines, such as Bing and Google.
SEO consultants can also help your website rank on business directories, including Foursquare, Yellowbook, Superpages, Yelp, and Google My Business. One distinct advantage of local SEO is that it is a highly targeted marketing method that allows your website to get in front of millions of customers who use local search to find businesses within their area.
Know Your Selling Points
SEO consultants can help you identify your selling points, so you can determine the audience you should be targeting. Take the time to identify what makes you different from your competitors and what you are offering to customers. Knowing your unique selling points can help you determine the type of customers who are drawn to your site and who prefer to read your content more than those of your competitors.
Looking at your existing audience can also help you analyze who they are and what their interests are, as well as their buying habits on your site. You can gather relevant data about your current customers by sending them follow-up surveys and obtaining demographic information at the point of purchase.
A locally-optimized website can help increase the ‘stickiness’ of your website. Make it user-friendly and easy to navigate. When you provide customers with a great user experience, you encourage them to stay longer on your site and close a deal.