Boost Your Business Online: Using Search Engine Marketing

Published on January 24, 2018

Online Marketing ConceptThe Internet has made an indelible mark on how people market their business. If you are not online, you are missing a significant portion of your clientele. It’s no surprise that search engine marketing (SEM) in Singapore has become one of the top online marketing tactics that businesses use.

What is search engine marketing?

SEM was considered to be an umbrella term that covered online marketing tactics that would improve the visibility of a website through search engines. These included search engine optimisation (SEO) and pay-per-click (PPC) advertising. Since then, SEO has since come into its own as a stand-alone strategy to obtain organic traffic, while SEM is now used to refer to paid search activities.

Through SEM, you can pay for ads to become more visible online and help generate traffic to your website. The paid ads would appear at the top of the Google results page above the organic listings. Of course, you can use paid search advertising together with SEO in your digital marketing strategy. Deciding on which approach is better depends on who your prospective customers are and how they use the Web.

What are the benefits of SEM?

Search engine marketing provides your company with an opportunity to promote your business and attract potential customers online. Here’s a list of what running paid search ads can do for your digital marketing strategy.

Brand visibility and audience targeting

With paid search advertising, the right people see your ad. In a PPC campaign, your ads can be seen according to keywords, device, the day of the week, time of day, or even geographic area. This is especially helpful for new businesses that have not generated enough brand awareness and organic credibility through SEO.

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SERP position

Paid search ads are placed at the top of search results and are always seen even if users scroll past them.

Visualisation

You can choose to use Product Listing Ads or visual shopping ads so that users would see the product you are selling, which would make them more inclined to click on your listing.

Budget management

You can set a fixed limit on how much you are willing to spend on paid ads per day. If you set up a PPC account and manage it well, it can be a cost-effective way to generate leads for your digital marketing strategy.

These are just some of the advantages of using SEM to boost your company’s online presence and increase web traffic. In today’s increasingly digital-dependent world, you’ll need all the smart marketing tactics you can use to gain an edge over the competition.