Top Ways to Improve Website Mobile-Friendliness

Published on September 21, 2017

Mobile friendly websiteMobile-friendliness is becoming more and more important as many online users are using their smartphones, tablets and other similar devices when they browse. Search engines are also putting a premium on mobile-friendliness when ranking pages on its results.

Experts from CT on web design cite the following techniques to improve the mobile-friendliness of your websites.

Voice Search

This type of search is growing in use; numbers show that 40% of adults and 55% of teenagers are using this to make queries in 2014. The percentages have been rising the past years, making it necessary for your team to focus on it. Understanding how and why a user uses voice search is vital to your success. Most people would say full sentences when making a query using voice search compared to abbreviating sentences when typing it in. Optimize for long-tail terms and ‘want’ intentions of potential customers; as these are the two standard parameters when using voice search.

Media Queries

This is a specialized style sheet that allows websites to identify the screen type and/or size of the device that a person is using. This enables you to make changes on your website to adapt to a user’s browsing experience. This makes your pages mobile-friendly, making it easier for people to find your content and for search engines to index it.

Smaller File Sizes

You want the smallest possible size for files, even for high-resolution pictures and videos. Small sized files result in faster page loading, lower cloud storage expenses and many other advantages. A page that takes more than two seconds to load may turn off some visitors and may negatively affect your page rank.

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Readable Content

The text must be at the right size for someone to be able to read it on the device they are using. Use the appropriate typeface and sizes for headlines and bodies of text. Hide or remove buttons or bars that take attention away from the post.

These techniques improve the mobile-friendliness of your website. Doing so enables you to reach more people effectively since more and more users are using their mobile devices to search for products or services.