Online Marketing Strategies that Work in SG

Published on March 22, 2018

Digital Marketing text seen on laptop screenThe digital world is increasingly becoming more competitive as more Internet technologies are being created. The Web has been an effective platform to reach customers or introduce new products.

The online marketing industry in Singapore has greatly benefited from the Internet. About 8 of 10 Singaporeans access the Internet through their devices regularly.

To make the most of online marketing, you must know some of the most commonly used approaches to marketing. In Singapore, people spend a lot of time emailing and posting on social media.

Email marketing

As one of the most effective marketing strategies, email marketing is an excellent tool to infiltrate the Singaporean market. According to experts, there is an average return of $44 for every dollar spent on email marketing.

So how do you take advantage of this fruitful investment? First, find the right customers. Targeting the wrong audience is futile. It is useful to categorise your customers based on their needs and socio-demographics. Second, keep them engaged. Write an interesting content so they spend more time reading, looking, and most importantly, sharing your content.

Social media marketing

Social media is a marketer’s gold mine. It is a time-tested source of traffic and if there is traffic, you can expect some returns. For well-known social media platforms like Facebook and Twitter, returns can be realised almost automatically.

The great thing about social media is that people who know each other readily share information or experience about a product. Images or posts that get a substantial number of likes or comments will most likely attract more traffic. Then these users join the discussion and later, gain an interest to buy the product. It is all about friends and acquaintances doing the marketer’s job.

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Businesses who want to thrive in Singapore must consider working with a reputable digital marketing company. The benefits outweigh the cost of starting and managing an effective online marketing campaign.