Link-Building Techniques That Will Boost Traffic to Your Medical Website

Published on July 9, 2018

Digital marketing conceptWhen it comes to healthcare services such as plastic surgery, home care or even medical social services, there is a lot of money at play. For example, elective surgeries are so expensive that people spend decades trying to raise money for one.

One thing is for sure, though; the environment is competitive, and people are always in need of such services. Therefore, when looking for medical search engine optimization (SEO) services in Chicago, IL, you want a partner that understands the market.

You want a service that follows the search engine algorithms and knows how to leverage factors such as links and rank brains to put your site in front of your clients. A good SEO company will use the following types of links to boost your traffic:

Inbound Links

Also known as backlinks, these are links that come from other sites to yours. The expert will try to get as many of these links out there as possible. Remember that the healthcare industry is delicate; people’s lives depend on your services.

As such, you want an expert company that will create backlinks from high-quality domains. That way, they build confidence in your company as a medical service provider.

Outbound Links

Outbound links move from your site to other sites. The idea is to provide information that will be useful to your readers and direct them there. An SEO expert will use outbound links to quote research sources that will give the reader an in-depth understanding of the subject matter. Be sure that the sites linked to are legitimate.

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Internal Links

An internal link will direct the reader to another page in your website. Here, visitors can find related information on your site; ergo, they stay there longer. Search engines use inbound links to understand essential pages on your site, which boosts your rankings.

When searching for an SEO expert, get someone who understands how important it is to balance SEO with accurate data. Remember that you are serving a generation whose first impulse is to Google symptoms before they approach you.