In the early days of Search Engine Optimization (SEO), rankings were the only thing that mattered. Some companies followed optimization practices that involved getting keywords on a page as many times as possible without factoring in a visitor’s browsing experience.
The industry has come a long way since then. Today, SEO works hand-in-hand with user experience (UX) to attract and convert target audiences. Third Stage Marketing, a digital marketing agency in Denver, asserts that even small businesses can outrank their competitors with the right SEO strategy.
SEO and UX Create Optimized Experiences for Users
The secret to maintaining a competitive advantage is simple: companies should focus their efforts on fusing SEO and UX strategies to drive more conversions. Since SEO focuses on generating traffic to a brand’s website while UX provides enjoyable website experience to increase conversions, they have the power to produce a more personalized experience for users.
UX Designers Use SEO Data to Increase Conversions
Search engines use an algorithm to identify patterns in the search habits of consumers. SEO’s often use keywords and links to make their web properties rank on search engine result pages.
Keyword data is, in fact, just as useful for UX designers as it is for an SEO team. By understanding what customers search for, it is easier to create a website where visitors can easily find what they’re searching. SEO specialists can, therefore, work with UX teams to decide which pages to optimize to increase conversions.
Great UX Design Guarantees a Smooth Website Experience
A smooth and well-optimized website not only ensures repeat visits but could also establish a website’s authority. As a result, website navigation is one of the biggest ways UX affects SEO. If users fail to find the information they need on a website, there is a huge chance that they will leave a website without converting.
SEO and UX work hand-in-hand in driving qualified traffic and increasing conversions. By using them together, companies can enhance the customer journey from start to finish.