How Can You Use Geotargeting Effectively?

Published on July 12, 2017

Colorful geotargeting Many advertising platforms are diversifying the options for businesses looking to improve their web presence. In such cases, marketers must identify creative ways to reach their target market and convert at a higher rate.

Improve My Search cites the following ways you can effectively use geotargeting to boost conversion rates and entice the right audience.

A Hyper-Targeted Approach

This strategy takes a specific approach, such as targeting and using ads for a specific locality such as London. You must implement campaigns dedicated to the products or services you offer in a particular area. This allows you to identify the right people who are likely to choose your brand repeatedly.

More people are using specific terms, such as ‘near me’ or ‘within’ a (location). A hyper-targeted campaign makes it easier for these potential customers to find you and determine if what you offer is a solution to their problem.

Leverage the Competition

It may seem counter-intuitive to target the competition, but it can be an effective strategy when implemented properly. This approach enables you to target potential customers who are thinking about buying from your direct competitors. One of the ways to do this is to put a radius target on the addresses of your competition.

Competitive Areas

An alternative to the above mentioned strategy is to direct your team’s efforts on certain areas where the competition is, while including branded terms in your campaigns. This may help you convert customers who are likely to turn to competitors because of their proximity to your store or establishment.

These are just some of the strategies that enable you to leverage geotargeting. Implement these to get the results you want, such as increased traffic, better conversion rates and higher sales. Work with a reputable SEO company to ensure quality services and excellent support.