Sesame Communications conducted a study revealing that 93% of patients prefer the convenience of getting answers on the Web than calling an actual office. This online convenience and the rapidly progressing Internet technologies would make new dental online marketing strategies successful, and the old ones obsolete.
Here are some reasons your dental practice must consider a continuous assessment of your online marketing tactics:
The World Wide Web Has Become Mobile
A research discovered that 63% of adults who own mobile phones use it to go online instead of their computers. To witness this, all you have to do is go outside and wait at a specific area — preferably a crowded place — and see how most people are looking down on their phones. This scenario alone should convince you to make your dental website mobile-friendly.
How You Can Make Your Site Mobile-friendly
There are two ways to go mobile: make a separate website or make your existing website responsive.
Having a detached mobile site means you will have an online presence that recognises all types of devices. It has a different URL than your existing website, so there should be a “Go to Mobile Version” link when users visit.
A responsive design, on the other hand, retains the original look of your website while making it adjust automatically depending on the device that a site visitor uses.
The World Wide Web Has Become More Social
A year before, 72% of online users aged 30 to 49 are more engaged on social media. What is more remarkable is that 47% of individuals consider Facebook as their main influencer of purchases. Apart from having a dental website, it is best to partner it with popular social media sites like Facebook, Twitter, and Instagram.
When done properly, social media can lure new patients to your dental practice and even nurture loyalty with an existing patient community. As users depend on websites and social media to help them make the right choices, you should have a good online presence.