With the ever-changing digital landscape, businesses need to evolve with the times. In fact, studies have shown that small-to-medium businesses that use websites effectively have reported an average of 71% increase in profit.
This is reflective of an ongoing worldwide trend, where brick-and-mortar stores are losing ground to e-commerce. Which isn’t to say that brick-and-mortar stores are dead; it just means that, as consumer behavior changes, so must business behavior.
E-commerce is the New Commerce
Evolving with the times is vital to the continued success of your business. How you do business and the effort you make (or lack thereof) to utilize technology to your advantage could make or break your company.
While, at the end of the day, profit is still the name of the game, changing your business from profit-centric to customer-centric is now the new norm. Because today’s consumers want personal attention when shopping, businesses that cater to this desire can successfully maintain a positive profit margin in the modern world.
The answer to many of today’s specific business requirements? Websites. Specifically, GOOD websites.
By and large, a website offers business what a physical store cannot: the chance for personalized interaction with each one of your customers, the ability to shop not just from home but from anywhere, and the means to reach people across the world.
A Lack of a Website is Bad for Business
A lack of a website doesn’t automatically mean a business will fail, although chances of success grow slim. Even a simple, but well-designed, website could exponentially increase a business’ profits by 71%, as compared to businesses without a website.
Websites are also cheaper than traditional advertising. A website expands your business reach from your local city or county, to the entire state, even the whole country: a business owner in Weatherford can reach clients in Fort Worth and Arlington all without spending huge amounts of money on tarps or billboards or expensive radio and TV ads.
With a simple click, potential customers can access your business profile, browse through your products and services, and decide, from the comfort of where they are, to patronize your establishment.
Bad Websites are Bad for Business, Too
Although websites can increase business, a bad website can have the opposite effect. This is because, in the digital world, a website is a business’ first impression on the market – it is a company’s digital calling card, so to speak.
Research has shown that, if a website fails to impress, is hard to use, or gives the user a negative experience, customers tend to leave the website and never come back. Thus, the need for good UI/UX from business websites can determine whether a business will enjoy profits.
Luckily, more and more people are becoming educated about what makes a website good. In fact, in-house web design agencies in Weatherford, Texas are now more focused on and better able to create quality designed websites for local businesses.
The times are changing, so businesses must too. With the rise of e-commerce, businesses must meet the demands of customers, not only in-store but online. A well-designed website can boost business profits immensely, reach customers far and wide, and create more opportunities for businesses to expand.