3 Major Website Mistakes Your Business Is Making

Published on August 17, 2017

Men planning to improve their websiteWebsites are essential in every business. It’s a great place to promote your brand, build your credibility, and increase your sales. These portals, however, can also ruin your business. Everything you put (or not put) in your domain can be taken against you. Prevent this from happening by avoiding these three website no-nos.

Not taking advantage of responsive design

Do you know that 80 percent of internet users own a smartphone? Because of this, it is only wise to make your site mobile-friendly through responsive design. SEO Werkz, Utah, a web design company in Utah, says that responsive design (an approach in which the site responds according to screen size) provides superior user experience and optimizes a website for SEO. No wonder smart businesses are taking advantage of it.

Publishing poorly-written web content

We may not be experts in writing and spelling but consumers can spot a grammatical error when it’s there flashing in front of their face. Publishing poorly-written content on your website (and even social media accounts) turns off customers. It makes them think that you just don’t care or worst, unprofessional. Take the time to proofread your web copy or hire a writer who can do it properly.

Having too many styles and elements

Your website’s primary goal is to attract and make customers do something. Making it look too flashy by having too many styles and elements make customers close your page. Align your website with your company’s branding and keep design elements to a minimum. Only highlight the important parts (about your company, products and/or services, calls to action) and stick to a theme. Avoid using too much color and adding too many media (images, videos, animation, and music) on one page. Customers will appreciate the simplicity.

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Building a business website is difficult but through efficient planning and hiring a great web designer/developer, you can own a site that is not only attractive but effective as well. Take these tips into mind.