3 Key Elements of a Good Website

Published on May 19, 2017

Man busy thinking of content and layout of his website over coffeeDid you know that 91 percent of consumers visit a physical store because they found it online? Now, if your customers can’t find you, you’re losing more potential sales and clients than you can ever know.

If you have a business, you need to have a website. After all, the battle for consumers is now being waged online. If you’re working with a website design team in Denver, here are three key elements you should be able to find in your web space.

First of all, it needs to have a good visual design.

Let the design speak for itself and capture your audience. Even if you have great content, products, and services, if your website’s design looks like a 5th grader made it with Microsoft PowerPoint, you won’t get the conversion you need (or your money’s worth). A professional web design team can create a pleasing aesthetic for your website, based on your products and/or services and company branding.

Second, the navigation should be clear

A website navigation is part of a good website design. As mentioned above, even if you have good content, if online users can’t find them, you will get nowhere. You need a design team to create a navigation system that will help your readers find the content they’re looking for. Remember, without good navigation, it’s like traveling an unknown road without GPS.

Third, you need to tell your readers what to do next.

Now that you have a website, tell your online readers what to do apart from trying out your product or services. Do you want them to follow you online, download free content, or redeem a free trial? In web-speak, this refers to your call-to-action line. A website design team, especially a copywriter, can help you craft this line.

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Building a Good Online Space

Your website is the representation of your business on the Internet. So make sure you put your best foot forward and invest in the right website design team to get things going.