Web Design Essentials for Demand Generation

Published on January 17, 2018

Doing mobile optimizationDemand generation constitutes a significant part of your online marketing efforts. It aims to get your customers excited about what you are offering. Its ultimate goal is to build and nurture a beneficial long-term relationship with your clients.

One critical area for demand generation is your website’s design. With over 80% of corporate buyers looking for products and services online, your website design is your most significant selling point to consumers in Denver. Here are some essentials of website design that promote demand generation.


An easy-to-navigate website is key to keeping your visitors glued to your site long enough for you to sell them your product. As such, your website should not be a maze of links splattered all over your page, c1-partners.com notes.

Experts recommend steering clear of third-level drop-down menus and keeping at most seven top-level links to have a clear site.

Mobile Optimization

You will miss out on a substantial client base if your web design is not mobile-friendly. Responsive designs are the most suitable. They fit across different screen sizes.

There are custom libraries of code you can opt for to increase your website’s speed on different mobile layouts. This is bound to increase your user experience.

Design Customization

“Cookie cutter” web design templates will not help you stand out. For quality demand generation, invest in the best possible customized design. Ensure your web design is tailor-made for demand generation rather than just looking nice with unnecessary bells and whistles.

Ensure you communicate the purpose of your web-page to your designer upfront to avoid disappointments.

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White space, also called negative space, can have a huge impact. Leave some breathing room on your web-page rather than filling up every available space with unnecessary content, call-to-action buttons, or images. These might only serve to distract your customers from your product and hence lower your conversion rate.