Social media is evolving; it is no longer just a community of people who want to share across continents or connect with others. It has become a tool for marketers to reach their audiences and advertise products and services. However, a lot of people caught on to this and are sometimes ignoring paid advertising. Sievers Creative, an expert on search engine optimization from Minnesota cites the following strategies and trends that can make or break your online business.
LinkedIn and Microsoft have created innovations that benefit advertisers in different ways. Especially, if you integrate your professional social profiles using Microsoft 365 apps. Many experts agree that there will be many more integrations to take place in the future. The potential is huge when you start taking this approach and including it in your campaigns.
Experts agree that Facebook will continue to dominate social media for advertising, video and usage, and probably won’t be changing in the near future. Instagram and WhatsApp messaging may become big social networks and may compete with Facebook. However, the latter’s users won’t leave, that’s why you must try using different social media platforms to reach your audience effectively and achieve objectives.
Experts agree that video content is the in thing in online marketing right now. Real-time video is one of the most effective types and platforms such as Snapchat, Periscope and Facebook Live are leading the way in terms of engagement. Similar to live TV, live video enables companies, different chances to reach their audience and be flexible in their presentations. If this approach is beyond your comfort zone, find an influencer that does this for you.
Mobile’s Bigger Role
More and more people are using their mobile devices to do a lot of things because of the available apps and better features with each new release. These are the reasons you must constantly improve your site to make it mobile-friendly.
Social media will keep on changing, adapting to these changes provides you with a competitive advantage and improves your search engine rank.