Leave It To The Pros: When To Outsource Online Marketing

Published on January 5, 2018

Digital marketer outsourcing on his laptopOnline marketing involves a variety of challenging tasks. You have search engine optimization, web design, content marketing, mobile marketing, pay-per-click management, online PR, and a host of other things that can make one’s head spin.

Companies, small businesses in particular, may not have the human resources to see to all of those tasks. This is why some companies look for agencies specializing in digital marketing in Alexandria to help them. Although some businesses may have an in-house marketing team, they would also tap internet marketing firms to assist in marketing their brand online.

It’s entirely up to brand managers and business owners to decide whether to put together an in-house team, outsource their online marketing, or both. But is outsourcing necessary? In some cases, yes. Here’s a brief guide on when it’s ideal to outsource your company’s online marketing.

You don’t have the time to learn digital marketing, especially SEO, in-depth

Learning the ins and outs of online marketing, including website optimization, can take weeks, even months and years if you want to understand how it all works. As a manager or business owner, you’re more likely needed in other aspects of the business – such as running it. Outsourcing your online marketing needs means getting internet marketing pros do the hard work while you focus on your clients and grow your business.

You have little to no experience in digital marketing

Even if you do know a bit about digital marketing, if you don’t have experience in it, it wouldn’t be a good idea to handle things on your own. A wrong move or overlooked task may result in your site being penalized, leading to a loss of traffic and a tainted online reputation.

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You don’t have the budget for hiring in-house web professionals

An effective digital marketing program would usually require a team of two to three people. Startups and small businesses with limited marketing budgets may not have the resources to hire an entire team. If you can relate, don’t worry – this doesn’t mean that you can’t get online marketing done.

Outsourcing marketing tasks is a recommended move because it costs less than hiring an in-house team, or even just one online marketing professional.

Your business model is not totally dependent on digital marketing

If marketing online isn’t a critical aspect of your business model, then it’s OK to outsource online marketing. Otherwise, it would be better to do your online marketing work in-house with a trained, knowledgeable staff. After all, no one knows your business more than an in-house team.

Outsourcing your company’s online marketing needs allows you to focus on the business side of things. Even if you already have experience in some areas of digital marketing, there may be tasks that would be better accomplished by experts. Let them do those so you can focus on your core competencies for best results.