Web designers often overlook images as a crucial element for search engine optimization (SEO) and organic search results. However, the right images could drive traffic through an image search and become included in universal results. When it comes to image SEO, think of image optimization as optimizing a small page within a web page.
Below are some tactics you could use for optimizing your website’s images for overall performance improvement in search and on a page:
Select the Best Images
Although text would still be the first thing visitors see on your web-page, it’s the image that actually sells your web page. You need to be careful when using other people’s images, though, since you could be sued if you use them without permission. If you can’t or don’t want to make your own images, simply remember this: If you didn’t purchase it or if it isn’t licensed by Creative Commons, don’t use it.
Make Certain that your Content Matches your Image
The content that surrounds your image must be related to every single thing you need to optimize, such as the alt tags, image URL, and anchor tags. This would aid search engines in confirming that you’re not merely a spammer and that your image is relevant of superior quality.
Ensure there are Keywords in the Image’s File Name
Similar to how keywords in the URL of posts are crucial for web pages, this also applies to images. Use keywords in your image’s file name are critical in helping search engines verify your image’s relevancy.
Proper Anchor Texts
If you want to link your images with our text, your anchor texts would significantly affect how the search engines would rank your image for keywords, explains web design specialists in Utah. Use descriptive anchor text that clearly describes your image.
Craft Detailed Alt Text
Not like common website content, search engines aren’t as capable of determining the image’s text content. Because of this, search engines depend on captions surrounding images, file names, alt text, and other text around the image. Making your alt text as descriptive as possible helps search engines in determining exactly what your image is.
And Last, But Not the Least, Avoid Stuffing
This applies to all types of SEO, not just image SEO. But just to be perfectly clear; never stuff keywords when writing things such as your alt text and descriptions.
Keep in mind that you’re optimizing your images more for your site visitors and not search engines. Your image SEO efforts should be geared towards delivering the best possible user experience, while achieving the best possible ranking in SERP’s.