How to Market Your Veterinary Practice

Published on April 11, 2017

A Cat Bandaging His Leg in Veterinary ClinicVeterinary clinics are a special business, not just because they cure and heal animals, but also because marketing them use very specific methods. When you hear “specific” methods, you may get an impression that it’s going to be difficult. But in reality, it’s not.

Marketing your practice, however, may require you to invest in methods that bring in results. This will certainly come with a hefty price tag at first, but it will surely be worth it. If you don’t know where to start, here are some pointers to help you out.

Go local

Promoting your veterinary practice should be localized, as you’re only serving a specific area, town, or city (unless otherwise you have branches). You may start going online and utilizing local SEO methods. Complement search techniques with social media efforts. Social media marketing will help you engage existing customers and attract new ones. While you’re at it, you must be careful, as some campaigns backfire.

Be direct

It’ll be nice if you include direct marketing in your methods. Some may think that it’s not working, but it still actually brings results. You just have to be very creative about it to attract attention. Stay away from the usual flyers. When you customize your promotional products for your veterinary practice, give it a spin. Dress it up according to the theme of your campaign. You can even complement it with discounts. If you want to be inspired, check this out!

Turn staff into ambassadors

You don’t need an influencer to market your practice. Just turn to your staff and train them to become your brand ambassadors. You can encourage them to be the epitome of your brand’s vision, mission, and values. Conduct a series of training for this one.

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These are just some of the things that will help you promote your veterinary practice. To measure the success of your campaign, you must set objectives and KPIs.