Many things have changed since search engine optimization (SEO) was first introduced. Search engines have become stricter and smarter when it comes to scanning through websites that are relevant to user searches and queries. Due to this, there are practices from before that are now considered as a spam and hurtful to the overall reputation of a website.
To update your digital marketing strategies, here are some of the practices highly encouraged by today’s SEO standards:
Not Checking the Site’s Loading Speed
Believe it or not, Google favors websites with pages that load faster. In fact, Google even provided a tool to allow Webmasters to check the page speed of the site and provide an analysis of what possible improvements they could implement. If you look at it from a users’ perspective, the longer the website loads, the more they get bored and leave your site. That means it could also affect the overall experience of your visitors.
Not Optimizing & Using the Right Keywords
This may sound absurd, but there are businesses that are not good at doing keyword research. Instead of using the appropriate set of phrases, they end up using generic terms and words.
Thirdstage-marketing.com further explains that many digital marketers (who provide local SEO services in Denver) don’t recommend this trick, as they are common and is much harder to rank in organic search. An effective way to target a product or service is to use long-tailed keywords that are related to what your company is offering.
Not Paying Attention to Metadata
Metadata is the descriptive text or summary of what the website is about. It affects your SEO campaign because it has the power to attract or invite users to visit your website. Of course, that is only possible if you optimize them. By optimizing, it means you need to come up with a clear and helpful description that would make your site stand out among others. You have to use words that call for action as well as things that are relevant to what you’re offering them.
Beware of these common SEO mistakes and make sure you don’t commit them. To keep yourself updated with the latest trends and changes in the digital marketing world, you may read blogs or articles related to the industry. Along with that, don’t be afraid to experiment and do your own study as well.