Businesses nowadays have become aware of the importance of running online marketing campaigns. Most of them are embracing and investing in various techniques to help achieve their goal. In Singapore, search engine optimisation or SEO is one of the most valuable strategies. However, with the continuous updates on Google's algorithm, a lot has changed. To help align your existing model, here are the latest trends that you must know:
Text content still holds significant value in your overall SEO campaign. However, users have become more demanding when it comes to seeing new stuff. For this, you don't need to scrap everything you've got. Instead, try using other media, like videos, infographics, and webinars. Doing so will make your site's visitors more interested in your products or services.
Optimising Structured Data
Structured data plays a significant role in the click-through rate of your website. That's why you need to learn SEO strategies and create an excellent schema markup. Doing so will result in more informative and accurate results when people look for your website through various search engines. The secret in optimising your structured data is to keep it simple. This way, people will quickly know what you're offering them.
With the increase in mobile users, you can't expect Google to be indifferent. Google has dropped hints on this update a few years back. This year, Google has been clear about its intention of making mobile users a priority. With this update, digital marketers are focusing their efforts on how they cater to the needs of these audiences. In Singapore, an SEO company recently created a marketing plan to improve the overall usability and navigability of mobile websites.
In SEO, there's no telling when and what will be the next update. However, one thing is sure: the industry continuously changes. Hence, keep yourself updated by joining forums or reading digital marketing sources.