Australia and other countries in the Asia-Pacific region will be a key market for online advertising, as spending is expected to reach U$38.1 billion in 2021, according to a Forrester report.
The amount represents a compound annual growth rate of 13% compared to US$20.7 billion in 2016. While China will be a key driver for the increase, there has been a sluggish pace of growth each user’s online media time, according to the report.
India, Japan, and South Korea comprised the other major markets in the region.
In the first quarter of 2017, mobile ad spending in Australia rose 37% and expenses for in-app advertising grew at an even larger rate of 94%. The growth is not completely surprising, as the use of smartphones continues to increase over time.
With all these figures, how can your business take advantage of such positive growth rate? A full-service digital media agency in Melbourne, for example, can provide answers.
Advertising and marketing agencies serve crucial roles not only in generating revenue for your business, but also keeping it afloat and competitive. You may have different reasons for hiring a full-service agency, although factors such as creativity, production and communication skills should be on your criteria when selecting agencies.
Advertising agencies also function depending on their kind. A modular agency, for example, can provide their services on a piecemeal arrangement. On the other hand, an in-house agency works under the close supervision of the advertiser, which completely owns it. You shouldn’t confuse this with an advertising department since companies can allow in-house agencies to work for other clients.
Companies should consider hiring a full-service media agency since it’s better to transact with experts on a wide range of marketing and advertising tasks that are important to boost revenue for their business.