Top 4 Digital Marketing Channels You Should Know

Published on April 27, 2018

man has Digital Marketing in his handsSo, you have seen the many great opportunities of having an effective digital marketing for your business. Now, you are probably thinking of taking your campaigns to the next level.

Even if you hire the best digital marketing agency in Perth, it still pays to be familiar with the different online marketing channels available today. This will help you choose the best approach for your business.

1. Email Marketing

This is one of the basic online marketing strategies for lead generation. The aim is to gather contact or business information, including phone numbers and email addresses from potential customers. Some digital marketers likewise take this opportunity to send updates and other useful information. You may also send out brand building materials, conversion and newsletters.

2. Pay-Per-Click (PPC)

PPC is an effective tool in delivering highly targeted traffic within a certain period. This method requires thorough planning and budget management. You need to invest in bidding and know how much you are willing to spend to win a customer. Ad placement is also important in PPC. The success of your campaign relies on efficient keyword research and visual or contextual information in your ads.

3. Search Engine Optimisation

Search Engine Optimisation or SEO is among the most popular digital marketing strategies today. The main objective of SEO is to boost your website’s online presence by generating traffic and page rank. An effective SEO campaign should put your website on top of prominent search engines, such as Google, Yahoo, and Bing. SEO methodologies include keyword research, content marketing, organic link building, citation, and on-page and off-page optimisation.

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4. Social Media Marketing

Social media has become the game changer in digital marketing. There is no doubt that its power has opened many opportunities for small and big businesses. Today, business owners are using social media for brand awareness, reputation management and lead generation.

Choosing the best digital marketing approach is crucial for any business. Being familiar with different online marketing strategies is not enough. You should also know how they work for your campaigns. Do your own research and consult a seasoned digital marketer.