Meme Marketing: Give Gags, Get Attention

Published on August 23, 2018

Guy looking at memesMemes, memes everywhere.

You’d think the internet gave birth to these laugh-inducing visuals, but, actually, the word “meme” has been around for ages. In fact, “meme” was an academic concept. Richard Dawkins coined the word “meme” in 1976 in his book “The Selfish Gene.” The meme concept was an attempt to study inexplicable widespread human behavior.

Today, internet memes seem entirely different from Dawkins’ concept. They have become images that are meant to imitate, mock, or make jokes. They are so popular that there is a website dedicated to helping people learn more about memes.

But more than the gags, memes can be effective marketing strategies. XXIIBrands says memes suited to your audience give them enjoyable content which they will likely share. That said, memes, if used correctly, can help boost a business.

Consider Your Audience and Brand

Marketing via memes is useful to brands that are playful and modern. For example, if your company provides dog toys, dog memes can help you sell. But, if your company provides professional and traditional services (law offices, medicine industry), memes may not be the best idea for your advertising efforts.

Meme marketing tends to work better with the younger generation, as they spend a lot of time on the internet. Older generations may not be digitally-equipped to grasp the idea behind memes. But, this is certainly not a hard-and-fast rule.

Leave the Work to the Expert

Digital natives are highly likely to know how memes work, and which kinds are popular. If you plan on marketing via internet memes, consider working with millennials. They speak the internet language so memes may come naturally to them.

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In addition, consumers know when your internet memes are forced. Users will not find this funny, and this could be harmful to your brand.

Perfect Timing is Everything

Even internet memes come and go. What is viral today may not be relevant the next week. If you use and modify an existing meme, make certain that it still makes noise. You cannot go wrong with internet memes that are considered classic and timeless like Doge, Me Gusta, and Troll Face.

Internet trends, like memes, have paved the way for new marketing strategies. These internet memes can increase audience engagement. When marketing with internet memes, be creative and careful not to overuse them. See that your content still reflects your business.